Logo and Brand
ARMALAMI.COM is Lars Reinecke's professional website. The logo of the fox is linked to the name Reinecke, which is used in Goethes Epic Reynard the Fox. Related to this website, the logo represents the fox's positive character traits, such as inventiveness, endurance, agility and speed. Disney has described these qualities in the portrayal of Robin Hood as a Fox and in the story of The Fox and the Hound as well.
The term ARMALAMI is an acronym made up of the first two letters of the first names of the members of the Reinecke family. It arose more than 10 years ago when I was looking for a "suitable" e-mail domain and has thus "established" itself in daily use related to my person.

About me
My name is Lars Reinecke, I am husband, father, Franconian, Bavarian, German, European and citizen of the world. Here you can get to know me better.
“Stay hungry, stay foolish and think different.” This quote from Steve Jobs’ speech in 2005 - combined with his company’s claim - defines me best.
My successes in leadership and work are based on the combination of my personal philosophy of life and my ideals. They include traditional values like discipline, honesty, punctuality as well as modern methodes like culture of errors, tolerance, innovative strength and ongoing willingness to change. These values enable me to build successful teams, empower them to deliver best performance and to complete projects with highest standards.
I act unagitated, emphatic and responsible, what makes me capable of delivering constructive solutions. Even when handling large projects I passionately and patiently pursue the goal of win-win-situations. During the process my aim is beeing highly transparent to all stakeholders, working with a culture of trust and avoid constant overload of the team.
I have been working in responsible positions in the print and media industry for over 25 years. On the one hand, I was able to gain a lot of personal experience in the areas of product development, business development, leadership and project management. On the other hand, I had the pleasure of getting to know many interesting and impressive personalities, who passed on a lot of their knowledge to me. It is also very important to me to pass on my knowledge to the next generation, which is why I work as a lecturer at the Dualen Hochschule Stuttgart and as an examiner at the IHK in Munich. Working with young people is incredibly fun and continuously broadens my horizons.
In my spare time I like to travel to distant destinations with my wife, try to get enough exercise and am a self-confessed fan of Freddy Mercury and Queen. And then there's 1. FC Nürnberg, which trained me well in the ability of suffering.

One more thing
Here is a brief summary of my business highlights to date:
Various software integrations in the publishing and printing environment
Process optimization in the publishing environment
Integration processes print <-> digital
2 start-ups
Product development with patenting in the packaging sector
Product development in the lifestyle area
Various sustainability projects in the publishing environment
International Procurement
360°/3D photography project
Restructuring of a photo studio